Media Reports
Inside India's political backrooms: Unraveling the booming business of campaign consultancy firms
Over the years, the political backroom ecosystem in the country has grown manifold in terms of size, importance and most importantly in the influence it commands within the internal system of political parties across the states. Under the umbrella term of ‘political consultancy’, the business has seen unprecedented growth when elections will be the buzzword till mid next year.
Continue ReadingThe Rise of Political Consultants in India
According to a study by the Associated Chambers of Commerce and Industry of India (ASSOCHAM), one of the top associations of commerce and industry professionals in India, by the time of the 2014 general election, political consulting in India had grown to become an INR 7–8 billion industry (ASSOCHAM 2014).
Continue ReadingElection fever: Political consulting firms looking for top talent
As the 2024 general elections approach, India's political consulting industry is preparing for the biggest democratic showdown, and they are hiring fresh graduates from top educational institutes like Indian Institute of Technology (IIT)s and Indian Institute of Management (IIM)s, The Economic Times (ET) has reported.
Continue ReadingPolitical consultancy firms may rake in Rs 700-800 crore in poll campaign strategy and management
To manage candidates’ overall campaign in both urban and rural areas, the political consultancy firms are likely to earn revenue of more than Rs 700-800 crores from the general election 2014, according to ASSOCHAM recent estimates. While releasing the ASSOCHAM paper on “Lok Sabha elections throw new biz opportunities” DS Rawat, secretary general ASSOCHAM said, “The disaggregating of the poll data is
Continue ReadingWhy politicians are flocking to consultancy firms
Leaders are not born, they're made. A cliché, but true. The rapid growth of political consulting firms stands testimony to this. India Today TV spoke to the leaders of some of the top political consulting agencies like the Indian Political Action Committee (IPAC) and ShowTime Consultancy to understand what's fuelling their exponential growth and where there is a need to be cautious.
Continue ReadingHow political consultancies are rewriting Indian elections
The New Delhi elections bore witness to an intense battle of narratives, with the Bharatiya Janata Party (BJP) promising a double-engine sarkaar to voters while battering the Aam Aadmi Party (AAP) for its failures in governance, and its myriad corruption scandals. While the AAP attempted to reframe the discourse to welfare, and the Centre-State conflict, it nonetheless resulted in a rout for the party. The writers of these narratives, however, were not named on constituency tickets, but worked in the background, to prepare, package and professionalise the parties in fray.
Continue ReadingPower, politics and paychecks: The booming business of political consultancies
Defeat seemed imminent: surveys had writ, and having writ, had moved on. However, in India’s dynamic political landscape, where with the right narrative spin, political fortunes can reverse in the blink of an eye, giving up is not an option. And, so, Suhel Pratap Singh, a political consultant — who, over the last decade has worked with several political parties, including the Indian National Congress, Bharatiya Janata Party (BJP), Shiromani Akali Dal (SAD), and Telugu Desam Party (TDP) — was charged with coming up with a winning strategy and leading a “war room” in a “backward” constituency in Rajasthan.
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